Selected work
Allegro Ceny needed to expand campaign participation without a proportional increase in manual work. A focused MVP replaced offer-by-offer setup with prepared recommendations and bulk review, enabling greater scale while keeping sellers in control of commercial decisions.
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Allegro’s Featured Offers product needed a new monetisation model and technical platform while protecting a critical revenue stream. Customer research, flexible pricing and a controlled migration of more than 130 million offers enabled further monetisation changes while reducing oversaturation.
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Allegro needed to replace legacy seller subscriptions while protecting recurring revenue. Customer research informed a three-tier model that retained existing revenue, opened a premium monetisation path and made future packaging changes easier to deliver.
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A monetisation audit of a global freemium product uncovered premium access failures, checkout friction and a mismatch with local payment methods. Addressing these issues alongside the post-purchase experience improved conversion in a key growth market and reduced refunds.
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An independent review of Centrum Respo’s public purchase experience identified potential monetisation risks across packaging, value communication and checkout complexity. The audit produced prioritised hypotheses and a validation plan, rather than claiming proven conversion gains or prescribing a full redesign.
Read the case studyA CRM deployment for a financial services client was at risk because requirements, stakeholder expectations and delivery plans had diverged. Rebuilding the analysis, restoring stakeholder trust and improving testing helped rescue the project and refocus the team on the client’s business needs.
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